According to recent research, the global market for CBD moisturizers and skincare is estimated to be about $600 million dollars in 2020 and expected to grow to almost 2 billion dollars by 2025. This means there is a great opportunity for a CBD private label brand to make money.
But just knowing there is tremendous growth potential doesn’t mean anyone can capitalize on it. Anyone has the ability, when executed correctly, you have every opportunity to succeed.
A major part of your success is providing products that meet the needs of your consumers. You have probably seen the news regarding products that don’t meet label claims, simply don’t work, are not effective or are well manufactured. This will kill your brand in a heartbeat.
Private Label CBD Branding
While your branding must be on-point to get you customers in the first place, your private label CBD creams and topicals must be on-point to get your customers coming back over and over. Exceptional products will spread like wildfire via word of mouth, and when all your customers are your own personal salespersons, you can sit back and know you have produced something extraordinary.
White Label CBD Skincare
Skincare and topical application of CBD provides tremendous value and benefits on its own, but combined with ingredients like Retinol, Hyaluronic Acid, Collagen for example, your users will have better results and have higher satisfaction. The base product also needs to come from high quality ingredients such as shea butter, organic aloe, etc. Providing a premium priced CBD skincare product that is paired with a cheap base that feels grainy will not help build repeat business or the brand advocates.
When it comes to marketing your CBD Private Label Skincare products, you will need the ‘key words’ like Retinol, Hyaluronic Acid, Shea, etc. that will show up on a search so when someone searches CBD retinol, you will come up higher in the search than others.
It’s cheaper to be rich than poor
Have you ever heard the saying, “It’s cheaper to be rich than poor”? If you haven’t, let me give you an example. It’s cheaper to buy shoes that will last years than to buy cheaper shoes every few months. Do you know how many kids bicycles I have bought from Walmart? You know that equipment from China? How about [any item] from the Dollar General, that breaks immediately?
It’s the same with CBD Private Label Products. You may think buying the cheaper product from the cheaper manufacturer will make more business sense, more margin, more profits, sign me up! However, when you receive the products with defects, or when lab results aren’t what is expected, or when you customers refuse to buy your products a second time, those cheaper products are going to cost you a small fortune.
Ensure you are providing quality products from quality CBD manufacturers.
White / Private label CBD manufacturers
When looking for White / Private label CBD manufacturers for skincare items such as CBD Pain Creams, CBD Facial Moisturizers, CBD Body butter, or CBD Facial serums, do your due diligence and ensure they manufacture properly, with the appropriate licenses and certifications, evaluate the ingredients used and make sure you are picking quality products that will help you achieve your business goals.