7 Tips to Selling Wholesale Hemp

From one business builder to another–it’s not always easy selling the product in the volumes you want, when you want it. You’ve done the work, established a manufacturer, have incredible products–but traffic just isn’t where you want it to be. Driving traffic and SEO is incredible (and more than most businesses are doing) but sometimes, that still isn’t enough. 

Do you need a target audience? Are there effective lead magnet strategies? How do you successfully sell a product? From simple oversights to cranking up conversion rates–here’s 7 tips to wholesale selling. 

1. Milestones Matter!

Building a foundation for business matters, but even more crucial is the need to follow through on those foundational visions. Not only do you have to get visions aligned, you have to keep them aligned (perhaps the greatest challenge for any business, anywhere).

Build out calendars at least 3 months ahead of schedule. Multi-billion dollar CEO’s like Jeff Bezos do that ten-fold, and are planning 3 YEARS ahead! Then measure yourself to see if your work load is acceptable–are you ahead, or behind? Are you delivering the quality of content and product you’re proud of, or are you rushing to get bare minimums done?

Be sure you’re honest with yourself (that can get a little vulnerable and scary, sure). Include all your strengths and weaknesses in your business, including the things you’re directly and indirectly responsible for–social media, blogs, websites, new product launches, SEO, Ads, incentives–leave no stone unturned. 

The micro helps define the macro. The sum is no greater than the whole of its parts–be granular so you can get the big picture, and then keep everyone accountable so you can stay on track with your goals

2. Put Your Audience in Your Crosshairs.

Defining your target audience is the literal difference between making it by, and making it big. A niche audience is a little more focused group of people inside of the broader market’s target audience. Each group has a particular set of needs, which may be met by your overall product offering, but you also need to be ready to accept and adapt if they aren’t.

And selling your hemp products is no different than selling any other product, they follow the same process, nail down the same audience metrics, and read the same kind of data.

If you’re not sure whether your meeting your niche groups individual needs or not, try:

  1. Surveying your current customer base
  2. Market Research (look at your competition with websites like Spyfu.com)
  3. Study your analytics

If you’re not already using a program like Google Analytics, you should invest. You need to understand where you’re directing people, how they’re interacting, what’s grabbing their attention, how long they’re visiting, how quickly they’re bouncing, and even if you’re being given valid email addresses. All this info will help bring clarity to your research, and probably justify the responses you receive in your surveys.

3. Pull The Trigger

With a greater understanding of your base in hand, now it’s time to optimize! From outreach to purchase point, you need to make it as easy as possible for someone to see, purchase, and ship your product. 

The more clicks it takes, the less likely they’ll buy. The more work they have to do, the less likely they’ll buy. Be the better business, go the extra mile, and steal every ounce of business so that you don’t have competition.

A few Golden Rules:

  1. Don’t force visitors to register when they first visit your website. Even if it’s for “promotional” or “free-trials” purposes. Giving out info before a potential customer buys comes off as “salesy” and “phishing.” Try your best to stay away from pop-ups–lead magnets work, save your info farming for that.
  2. Don’t make the navigation on your website or blog complicated to use. Make sure everyone can get where they need to go within two clicks. Put the navigation at the top of your landing page and keep it consistent.
  3. Don’t make the buying process long or info heavy. The more steps and information requested the more friction you create. The biggest reason people abandon their cart is excessive information requests. Remember that your customers are always happy to go to someone else that makes the process easier and less invasive.

4. Customer Service is King

Fact: 33% of Americans say they’ll think about switching companies after just one poor service experience. (https://www.helpscout.com/75-customer-service-facts-quotes-statistics/)

‘Nuff said.

5. Promote Your Store

Promotion takes empathy. Set aside the thought of money making, and take off your business owner hat. Promotion requires that you think like a customer. 

Put yourself in their shoes. What do you want to see and how do you want to see it (certainly not in pop-up ads while you’re trying to read a news headline, right?). 

Go back to your analytics sources–what sources are they using? Every question is a different type of lead magnet if you can answer honestly. Search queries (and by that standard, blog post traffic)? Facebook and Instagram shop ads? What kind of leads are you generating from your email marketing? Where are you getting your customers’ contact information? 

Also, always read each social media platform’s Advertising Policies. Each platform tries to curate a feeling and experience, and each one will have wildly different policies than the other–make sure you’re compliant with each.

6. Use Analytics

It’s literally sooooo important that we listed it twice.

You must, you must, you must, you must, you must (and I really mean it) MUST trust your data. If you’re not using a source right now, it’s time for a content upgrade. You need to invest in good analytics tracking, and equally high quality copy and content to bring people in.

Who are the people that are buying from you? How old are they, what gender are they, does your customer base ascribe to gender norms, where are they located, how much do they make, where did they find your site, where did they go immediately afterwards?

Nothing tells you what your existing customers want better than–your customers! Set your pride aside and understand that if the strategy you have isn’t working, it’s not a personal attack. Trust them, trust the data, and act on it. 

7. Like, Hashtag, Share, and TikTok Away! 

Data begets data, and traffic begets traffic. Encourage your customers to share links, create hashtags, post stories, tell about their experience, etc. No traffic is bad traffic.

Realistically, you’re not just asking people to buy your product, you’re creating an experience. People trust people–not corporations–and the greatest advertising is trust. Give your base permission to personally recommend and endorse what they love, and allow them to sell your product for you. Everytime your exceptional customer service creates a happy buyer, you’ve given yourself another opportunity to create a lead magnet.

Cut out the middleman and watch your base grow, along with your profits.

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