Tinctures Are Dead

The once staple CBD tincture is dying.

As the fledgling hemp industry took off, thousands of companies were formed to capitalize on the new opportunity hemp afforded them. People from all walks of life jumped in and started farming, processing, manufacturing, and building brands of CBD focused products.

For a new CBD product line, the tincture was the go-to form-factor most people started with. It’s easy to produce, easy to formulate, and the barrier of entry was low. Some people started filling tinctures in their kitchen while others spent a few hundred dollars on a tabletop liquid filler to get the job done. Anyone that wanted a CBD brand could get one, quick and easy.

Now every brand has a tincture with something that supposedly makes them “different” from all the other tinctures. Because of this people looked to alternative ways that CBD could be taken. After all what other supplement can you think of that is taken in a form of a tincture? Common forms of consumption are pills or capsules not droppers and tinctures.

As the industry continued to flourish, topicals, vapes, and gummies became more popular. According to industry reports, interest in CBD gummies surpassed the interest in tinctures in 2020 and according to Grandview Research, the market size of CBD gummies was valued at $1.6B in 2020 with a compound annual growth rate (CAGR) of 30.7% from 2021 to 2028.

Tinctures are ranked 4th today behind gummies, topicals, and vapes. There are many reasons for tinctures becoming less popular, but one of the main reasons is better delivery methods. Tinctures were hard to measure and didn’t taste very good. Not to mention it was hard to know how to take them, did you just swallow, did you hold it in your mouth, or did you put it in a drink? Other delivery methods provide a much simpler experience.

As other delivery methods such as gummies, capsules, and thin-film strips take off, the tincture will be left behind as a relic.

Any company that continues to spend time and effort in formulating a new tincture is missing the mark. Customers put up with tinctures because they were the only delivery method available (besides topicals), but with larger manufacturers investing big money into gummy production, soft gel equipment, and oral thin-film (fast melt strips) technology, the tincture has lost its appeal.

As new and existing brands try to get their feet in the door of retail establishments, offering a new tincture isn’t going to move a store owner to action. They must be looking at buying trends and finding new ways to capture the attention of their audience.

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